13 Nov Real Estate Tools – MailChimp
One of the five essential real estate tools that any serious digital marketer needs in their toolkit is an email marketing manager called MailChimp.
Email marketing remains the easiest and most effective way to build up a pipeline of real estate prospects. But using an email client like Outlook or Mail just doesn’t cut it as you need the ability to seamlessly add email capture forms to your websites and be able to broadcast messages to your lead list.
The best part about MailChimp is that it’s free up to 2,000 contacts and 12,000 emails a month.
You can sign up for a free MailChimp account at MailChimp.com.
Let’s dig a little deeper into why you need an email manager and how you need to set up your account.
Getting your visitor’s email address is the single most important goal of your entire digital marketing strategy.
Digital marketing is all about building prospect lists so that you create a pipeline of leads and new business.
Get Contact Details
The most important contact detail that you need to collect from your clients is their email address. The reason you want their email address is because email marketing is still the cheapest way to market to your prospects.
The second most important contact detail that you want is their cell number.
The third is their mailing address.
The reason that you want their contact details in that order is all about the cost of marketing. It’s cheap and time effective to send an email to 1,000 people but expensive to mail 1,000 post cards.
I can go online right now and find a physical mailing address for every homeowner in your local area. A direct mail campaign is still a very powerful marketing tactic but it’s not my preferred channel because the cost remains a huge barrier for most agents.
I recommended Mail Chimp because it has a free account that allows you to add up to 2,000 contacts and send 12,000 emails a month.
I recommend MailChimp as the default starter email manager for the real estate industry.
It has an easy drag and drop design tool, allows you to broadcast to lists and create email capture forms to insert on your website, and is free up to 2,000 contacts and 12,000 emails a month.
I’m not going too give a detailed review of the product other than to endorse it as an essential digital marketing tool.
If you’re a more sophisticated email marketer I recommend Aweber as a better email manager.
Open a free MailChimp account at MailChimp.com.
It will take some time to learn how to use Mail Chimp (or any email manager) but it is the single most important tool in your digital marketing toolkit.
MailChimp provides excellent tutorials on how to create your campaigns so it would be redundant for me to duplicate them in this post, but we wrote a “how to” tutorial called “How To Set Up Your MailChimp Email Manager”