17 Nov How To Set Up Your MailChimp Email Manager
MailChimp is an email marketing service that offers a free account up to 2,000 subscribers and 12,000 emails a month.
MailChimp is one of our recommended email managers or email marketing services and is an essential real estate marketing tool if you’re serious about generating and closing online real estate leads.
To help you set up your account follow this simple “how-to” tutorial.
1 – Open a free MailChimp account at MailChimp.
2 – Set Up Your Account
Add your personal details to your account settings (simple). Make sure you use the same N.A.P. (name, address and phone number in all your marketing). Also make sure you connect your account to your social media accounts so you can post directly to your social profiles).
3 – Create Your First Campaign
I recommend that your first campaign is a newsletter campaign whereby you will set up your newsletter and invite visitors to your website to subscribe to your newsletter.
Call the campaign “Newsletter” and add your email address as the first email to the campaign list.
4 – Create Your Newsletter Template
MailChimp has a number of newsletter templates that you can customize as your newsletter. Select one of the templates and create your first newsletter, keeping things as simple as possible. For your first campaign I recommend you use as much white space as possible, include your branding and color palette, add your contact details and add one or two articles about the local real estate market to the newsletter. Make sure the first article is “entertaining” – like an article about the most expensive listing in town or a famous home or an award winning home. Make sure you add a picture.
5 – Create Lists
When you set up your Mail Chimp account you need to create a number of Lists.
The Lists I use are:
- All Contacts
- VIP Buyers
- VIP Sellers
- VIP Renters
- VIP Investors
- Listing (new list per listing)
- Local Realtors
- Local Real Estate Service Companies
- Local Business Owners
- Local Influencers
- Local Media
- Neighboring Realtors
6. Create Email Capture Forms
As soon as you set up your lists you need to create a number of email forms. The purpose of the email forms is to add them to your website, blog and landing pages to capture visitors’ contact details.
The email forms I use are:
- Default (a plain form)
- Newsletter Form
- Report Form (to be used on landing pages)
7. Create an Auto Responder (Drip Marketing) set of Follow Up Emails (Note – This is a paid feature on MailChimp)
As soon as a new subscriber opts in to receive your newsletter you need to automatically send a thank you email. Then, over a period of time, you need to send a number of follow up emails a.k.a. an auto responder series or drip email campaign. This drip campaign is in addition to the regular newsletter email.
- Email 1 – Welcome and thank you email
- Email 2 – Interesting and relevant local real estate resources that you encourage visitors to keep in their inbox (a directory of resources including the local Assessor Office, Planning Board, Utilities etc.)
- Email 3 – “How can we help” email
- Email 4 – “How are we doing” email
It will take some time to learn how to use MailChimp (or any email manager) but it is one of the most important tools in your digital marketing toolkit. MailChimp has an excellent tutorial section so take a day off and immerse yourself in becoming a great email marketer.
Additional Resources and Training
The REMCamp 30-Day Marketing Makeover includes a full module on how to use MailChimp and email marketing to generate and convert leads. It includes detailed instructions on how to add and integrate your email capture forms into your website, blog and landing pages.
You can view more details about the REMCamp 30 training right here!