Email is still the most powerful and affordable communication channel.

Here are a number of notes and tips to help you choose the right email solution:

• Deliverability and Open Rates - It's getting harder and harder to deliver emails to your customers and get them to open, read and act upon your message. You need to optimize your email marketing campaigns.
• Email vs Text vs Chat - Deliverability and open rates are much higher for text and chat. Make sure you incorporate all messaging channels into your communications strategy.