Social media marketing has evolved from the Wild West days of free marketing on Facebook to a more systematic paid marketing platform.

Here are a number of notes and tips to help you mange your social media marketing:

• Free vs Paid - Free social marketing is disappearing. There are still a number of free marketing channels but for the most part you now need to pay to play. If you didn't take advantage of the early free marketing you should focus exclusively on paid channels like FB Ads.